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tailored the worth of R2 To guage the explanatory electricity from the structural product and AVE To judge the variance, whereby
We picked 502 college students for this analyze employing comfort approaches and snowball sampling. This examine finds that though marketing efforts have a restricted impact on enrolment intention, manufacturer awareness drastically influences each brand name trust and enrolment intention. Moreover, BA substantially influences EI, equally directly and indirectly, by means of BT to be a mediator. Also, the impact of promotions, variety of colleges, and other exogenous variables is negligible. The research suggests that IHE administrators and marketing administrators enhance the standard and implement lengthy-phrase, complete, and sustainable marketing mix procedures and other marketing combine parts.
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